About the role

Marketing Manager

Introduction

Ready to build the marketing engine behind one of Belgium’s most exciting hospitality-tech scale-ups?

Guestway is looking for its first Marketing Manager: a hands-on B2B SaaS marketer who wants real ownership, direct access to the founders and the freedom to shape everything from positioning and content to demand generation and HubSpot. You’ll turn a strong product into a recognised international brand, build a predictable inbound pipeline and lay the foundations for a future Head of Marketing role.

Learn more about the company

About the company

Guestway.io is a Ghent-based hospitality tech scale-up that develops an all-in-one SaaS platform for hotels, short-stay operators, and hospitality businesses. The platform helps clients automate and centralize the entire guest journey and operational workflow, including guest communication, check-ins, onboarding flows, customer support, revenue optimization, and property management integrations. Guestway combines technology, automation, and AI to help hospitality businesses operate more efficiently, improve guest satisfaction, and scale their operations internationally.

Culture and values
Guestway has a typical scale-up culture: young, entrepreneurial, hands-on, and highly team-oriented. The company operates with a flat structure where founders and colleagues are easily approachable, and collaboration between sales, development, and operations is central. They highly value ownership, flexibility, speed, and initiative. At the same time, cultural fit is extremely important — they look for people who are socially strong, down-to-earth, and able to thrive in an informal environment without corporate hierarchy. Hard work and high responsibility go hand in hand with a relaxed atmosphere, team events, and flexibility in how and when people work, as long as the output is strong. Innovation also plays a major role in the culture, with a strong focus on technology, AI tools, and working efficiently.
Office
Gent
Colleagues
12
Language
Dutch, English

About the role

Benefits

  • A competitive gross salary of approximately €3,500 to €4,500 per month, depending on your experience
  • A company car or flexible mobility budget
  • Around €200 per month in additional benefits, including homeworking and internet allowances
  • An equity package that allows you to grow with the company
  • The opportunity to become Guestway’s first marketing hire and build the function from the ground up
  • Full ownership of strategy, campaigns, content and demand generation
  • Direct collaboration with the founders and a visible impact on company growth
  • A clear path towards a future Head of Marketing role
  • A flexible, hybrid working environment with a modern office in Ghent
  • Support from experienced freelancers in performance marketing and graphic design

Required Skills

  • 3+ years of experience in B2B SaaS marketing
  • Strong expertise in demand generation and inbound marketing
  • Hands-on experience with HubSpot Marketing Hub, automation and lead nurturing
  • Excellent English copywriting and content marketing skills
  • Knowledge of SEO, email marketing and paid campaigns
  • Strong project management and stakeholder coordination skills
  • A data-driven mindset with a focus on pipeline and conversion
  • Ability to combine strategic thinking with hands-on execution
  • Experience working with external specialists or freelancers
  • A proactive, entrepreneurial mindset suited to a fast-moving startup

​

Key Responsibilities

  • Develop and execute Guestway’s B2B SaaS marketing strategy
  • Build a predictable inbound pipeline of qualified opportunities
  • Own positioning, messaging and campaign planning
  • Manage HubSpot Marketing Hub, lead scoring and nurture flows
  • Create and coordinate content, SEO and email campaigns
  • Support product launches with marketing and sales enablement materials
  • Track funnel performance from MQL to SQL and Closed Won
  • Coordinate external specialists in paid media and graphic design
  • Work closely with the founders, Sales and Product teams
  • Continuously test and optimize campaigns based on data

​

Why Work at Guestway.io

High ownership, real impact

You will directly shape backend architecture and infrastructure in a fast-scaling SaaS company, not just execute tasks.

Startup speed with real complexity

Work in a 12-person team with fast release cycles, direct founder interaction, and meaningful technical challenges.

Strong upside potential

With ESOP participation and rapid company growth, this role offers both technical and financial upside for strong performers.

Your Growth Path at Guestway.io

  1. Marketing Manager

Application process

Phone Interview

A brief call to get to know you and your experience.

First Interview

Get to know each other and learn more about our company.

Second Interview

A more in-depth interview with the hiring manager to explore how you can make an impact within the team.

Job Offer

You’ll receive a formal offer with all the details.

Vince Denessen

Is here to help you

Apply Now

Office locations

Address
Soenenspark 1, 9000 Ghent, Ghent

Guestway.io is a Ghent-based hospitality tech scale-up that develops an all-in-one SaaS platform for hotels, short-stay operators, and hospitality businesses. The platform helps clients automate and centralize the entire guest journey and operational workflow, including guest communication, check-ins, onboarding flows, customer support, revenue optimization, and property management integrations. Guestway combines technology, automation, and AI to help hospitality businesses operate more efficiently, improve guest satisfaction, and scale their operations internationally.

Details
Job Type
Full-time
Location
Gent
Salary
€4000 - €4500
Apply Now
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