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Trendtracker

Product Marketing Specialist

Summary

Type

Full-time

Location

Gent

Salary

€3500 - €5000

Level

Senior

Industry

SaaS

Skills

Excellent communication & writing skills

B2B SaaS product marketing experience

Strategic and analytical thinking

Storytelling and messaging expertise

Cross-functional collaboration

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About the role

Product Marketing Specialist

Trendtracker

Gent

Introduction

Are you passionate about shaping how innovative products are perceived and adopted in the market? At Trendtracker, a fast-growing AI-powered strategic intelligence platform based in Gent, we’re looking for a Product Marketing Specialist to help tell our product story, define clear positioning, and drive impactful go-to-market initiatives. In this role, you’ll work closely with product, sales, and marketing teams to translate deep customer insights and market trends into compelling messaging that resonates with our audience and supports our ambitious growth journey.

Learn more about the company

About the company

Trendtracker

Trendtracker is an AI-powered strategic intelligence platform that helps organizations identify emerging trends, understand their impact, and turn insights into strategic decisions. By continuously analyzing large volumes of data, the platform detects early signals of change, forecasts how trends may evolve, and supports teams in anticipating risks and opportunities in their market.

Culture and values

Trendtracker’s culture is built around curiosity, collaboration, and future-focused thinking. The team values data-driven clarity, using AI and insights to cut through noise and create real strategic impact. Innovation, continuous learning, and ambition are central, with a strong emphasis on working together — both internally and with customers — to turn complex signals into meaningful, actionable decisions.

Office

Gent

Colleagues

Language

Dutch / English

About the role

Benefits

A competitive salary package that reflects your experience and responsibilities

Meal vouchers as part of the compensation package
A company laptop to ensure you can work efficiently from day one
A hybrid working model, combining flexibility with time at Trendtracker’s office in Ghent
A role with real ownership and impact, where you actively shape product positioning and messaging for a fast-growing, AI-driven platform
The opportunity to grow together with an ambitious and international team during an exciting scale-up phase

Required Skills

Strong communication and copywriting skills – You can translate complex, technical concepts into clear, compelling messages tailored to different audiences
B2B SaaS product marketing experience – You have hands-on experience with go-to-market strategies, product positioning, and launching features in a SaaS environment
Strategic and analytical mindset – You’re able to turn market research, customer insights, and competitive analysis into actionable marketing strategies
Storytelling and messaging expertise – You know how to craft strong product narratives that connect customer needs with product value
Cross-functional collaboration skills – You enjoy working closely with product, sales, and engineering teams to align messaging and drive commercial success

Key Responsibilities

Define and own product positioning and messaging – You shape how Trendtracker’s product is positioned in the market and ensure a consistent, compelling narrative across all channels
Drive go-to-market initiatives – You lead product launches and campaigns, working closely with marketing, sales, and product teams to ensure successful rollouts
Translate product capabilities into value propositions – You turn features, AI capabilities, and roadmaps into clear customer-facing benefits and use cases
Support sales with enablement materials – You create pitch decks, one-pagers, case studies, and other assets that help sales teams communicate value effectively
Conduct market and customer research – You gather insights on customers, competitors, and market trends to continuously refine messaging and strategy

Why Work at Trendtracker

Build the future with AI

At Trendtracker, you work on an AI-driven product that helps organizations anticipate change and make better strategic decisions. Your work has real impact and shapes how companies think about the future.

Grow with an ambitious scale-up

With recent funding and strong growth ahead, Trendtracker offers a dynamic environment where you can take ownership, grow your skills, and evolve alongside a fast-scaling, international team.

A culture driven by curiosity and collaboration

You’ll join a team of curious, smart, and motivated people who value collaboration, data-driven thinking, and continuous learning—while working from a modern office in Ghent with the flexibility of a hybrid setup.